Americas Best Value Inn’s Did You SEE That? Promotion Receives Prestigious Magellan Award
(CLEVELAND, October 19, 2010) ? Vantage Hospitality Group?s award-winning year continued recently when Americas Best Value Inn?s consumer promotion Did You SEE That? received a prestigious Gold Magellan Award from Travel Weekly. The Magellan Awards is the premier program for the travel industry, and honors the best in travel and salutes the outstanding professionals behind it all.
Recognized in the Hotels and Resorts | Advertising/Marketing Campaigncategory, Did You SEE That? was an interactive online promotion launched in May 2009 that revolved around the crazy things that people see while traveling. Through a specially built microsite that allowed consumers to post their stories and photos at AmericasBestValueInn.com, national radio ads & call-ins, hotel counter cards, opt-in e-newsletters, and a national press release, the promotion generated increased national exposure and contributed to website visits increasing 21% and reservations through the website rising 31% overall in 2009.
Other accolades that Vantage Hospitality has received this year include being named to the Inc. 500/5000 list of America?s fastest-growing private companies for an unprecedented fifth year in a row, being named one of Florida?s ?Best Companies To Work For? by Florida Trend magazine, President & CEO Roger Bloss being named to Hospitality Sales & Marketing Association International?s 2009 Top 25 Most Extraordinary Minds in Sales & Marketing, and numerous other marketing awards of excellence from top national and international organizations such as The Association of Marketing & Communication Professionals, Summit International, and the International Academy of the Visual Arts.
[quote]?I’d like to commend the entire marketing team, which continues to develop innovative promotions and campaigns that generate substantial results for our brands and members. Our IT team is also instrumental in giving these campaigns an online presence, which is vital in our collective goal to reach both consumers and hospitality professionals. The campaigns certainly contribute to Vantage’s growth,? said Vantage partner & marketing director Peter Frantz.[/quote]
With entries from across the U.S. and around the world, the Magellan Awards are judged and overseen by a panel of top travel professionals. In determining winners, entries do not compete with one another, rather they are judged against a standard of excellence based on the industry experience and expertise of the esteemed judges.
[box type=”tick”]About Vantage Hospitality Group, Inc.
Headquartered in Coral Springs, Fla., Vantage Hospitality Group is the 10th largest hotel company worldwide and the only hotel company to be ranked on the 2006, 2007, 2008, 2009, and 2010 Inc. 500/5000 List of Fastest-Growing Private Companies. Hotel owners worldwide have embraced Vantage?s innovative Brand Affiliation Model that offers members low, flat fees; short-term contracts; and a voice and a vote in each brand?s direction while providing the most comprehensive resources in the lodging industry. Vantage Hospitality?s first hotel brand, Americas Best Value Inn, a leader in the limited-service segment, has grown to over 900 properties throughout North America and China in just 11 years of operation and has been recognized by the lodging industry as the fastest-growing chain over the past decade. The company continues to grow with the Lexington Collection, its upper-mid and upscale brand.[/box]