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Vantage Hospitality’s Hotel Brands Partner with The Skin Cancer Foundation to Raise Awareness and Donations

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May 5, 2010

Vantage Hospitality’s Hotel Brands Partner with The Skin Cancer Foundation to Raise Awareness and Donations

Vantage Hospitality Group and its hotel brands, Americas Best Value Inn, Canadas Best Value Inn, Value Inn Worldwide and the Lexington Collection, have partnered with The Skin Cancer Foundation to raise awareness about the damaging effects of the sun’s rays and proper sun protection. Through a summer-long promotion, the hotels will offer the public valuable sun care tips, the chance to win one of many sun care prize packages, and the ability to donate to The Skin Cancer Foundation. Vantage will also be making a donation to The Skin Cancer Foundation.

From May 5 to September 16, 2010, visitors to www.AmericasBestValueInn.com, www.CanadasBestValueInn.com, or www.LexingtonHotels.com can enter the “We’ve Got You Covered” site to read about skin cancer awareness, prevention, and the need for early detection and prompt, effective treatment. New information will be posted each month.

Visitors (21 and over) to the websites will also have a chance to win one of 60 “We’ve Got You Covered” sun care prize packages, each containing sunscreen products, a $50 gift certificate to SPFstore.com, hats, a cooler, a beach bag, a $75 gift certificate to any Americas Best Value Inn or Canadas Best Value Inn, and a $75 Lexington Hotels gift certificate. Three winners will be chosen each week. Those who enter will automatically be eligible for the grand prize of a four-day, three-night stay for two in a suite at the Golden Nugget Hotel & Casino in Las Vegas, complete with a $500 airfare allowance, two spa treatments at the Golden Nugget Spa, and dinner for two at Vic & Anthony’s steakhouse inside the Golden Nugget.

“We are delighted to be partnering with Vantage Hospitality on this unique awareness campaign,” said Perry Robins, MD, President, The Skin Cancer Foundation. “We find that one of the most effective ways to reach people with our messages is during the course of their daily lives such as shopping or planning a getaway.”

“Our 900 hotels are individually owned, many by families, providing our guests with a hometown experience,” said Vantage’s director of marketing Peter Frantz. “By partnering with The Skin Cancer Foundation, we wanted to enhance awareness for our guests so they can enjoy the summer safely with their families.”

A family of inns, hotels, suites, and resorts located throughout North America, Vantage’s hotel brands offer guests hometown comfort, quality, and service at an exceptional value. Convenient locations and a variety of accommodations make Americas Best Value Inn, Canadas Best Value Inn and the Lexington Collection ideal for the leisure and business traveler. Visit www.AmericasBestValueInn.com, www.CanadasBestValueInn.com, and www.LexingtonHotels.com for reservations and locations.

The Skin Cancer Foundation is the only global organization solely devoted to the prevention, detection and treatment of skin cancer. The mission of the Foundation is to decrease the incidence of skin cancer through public and professional education and research. For more information, visit www.SkinCancer.org.

Vantage Hospitality Group Inc.

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