Hospitality Leaders Hospitality Leaders Menu 0
Google Translate
Hospitality Industry News, Tourism News

Holland America Line Leverages Microsoft Tags to Create an Engaging Smartphone Video Experience with Social Sharing Features

Profile Photo By: H L
March 16, 2011

Holland America Line Leverages Microsoft Tags to Create an Engaging Smartphone Video Experience with Social Sharing Features

Seattle, Wash., March 16, 2011 – Holland America Line has launched an innovative new marketing campaign that incorporates Microsoft Tag 2D bar code technology to connect its print advertising to more information about cruise options and onboard amenities via a web-based interactive experience. The smartphone campaign is designed to encourage consumer engagement and social sharing of Holland America brand content.

Source: Holland American Line

Suggested news

all access

Get full access to the hospitality industry news.

Sign up now. It’s free
Or import your details from