3 years after its launch, Premium Economy has successfully met its objectives
Three years after its launch, Air France has received very satisfactory results for its Premium Economy product, the intermediate cabin class situated between Business and Economy cabins on board long-haul aircraft.
Premium Economy, a tool for winning back business, is popular among customers and is proving to be a highly attractive product which perfectly complements the Air France range of services and offers solutions tailored to its customers? changing requirements. In 2012 alone, the additional revenue generated largely exceeds the initial investment.
This cabin class offers a particularly tailored solution to small and medium-sized companies and to leisure customers seeking enhanced travelling comfort on long-haul flights at very attractive fares. Since its launch three years ago, over 1.5 million customers appreciate the comfort and calm of this cabin as well as the privacy of the fixed-shell seat.
A constantly improved product
In an aim to better serve its customers, Air France is constantly improving the comfort of its seats and in-flight service, thus confirming its strategy of offering a different and more upmarket positioning of its products and services in relation to Economy class.
The Company has notably focused its efforts on its in-flight meal service: since June 2012, the Company has been offering a different in-flight catering service comprising an enhanced menu, starters and desserts inspired by Business class and an offer of fine chocolates.
Premium Economy is currently available on board 98 aircraft serving 77 destinations on the long-haul network*.
"Premium Economy has rapidly won over both business and leisure customers throughout our long-haul network. Since its launch, we have been in constant contact with our customers to adapt our services in line with their requirements. Premium Economy currently represents a key product in our offer, which is a reference for supporting Air France in its strategy of commercial recovery.? stated Bruno Matheu, Chief Commercial Officer Air France.
* 2012-13 winter season