Air France music presents ?side by side?, an original music creation with Sebastien Tellier and Caroline from pop band Chairlift
Two artists, two countries, two musical worlds, one link: Air France Music.
Air France Music is offering its Facebook page fans an exclusive original music creation dubbed ?Side by Side? featuring the talented French composer S?bastien Tellier and crystal clear vocal talents of Caroline Polachek, leading lady of the New York pop band, Chairlift.
Each artist appears in an original video clip directed by Guillaume Cagniard from Cosa Digital to an accompanying soundtrack specially composed by S?bastien Tellier for both videos. Facebook fans will find out more when they watch the two videos ?Side by Side? and the magic begins?
Fans can also take part in a prize draw and perhaps be lucky enough to win a trip for two people to New York to see S?bastien Tellier perform live.
?Music has been an integral part of Air France?s identity for over ten years. With compilations dedicated to relaxation and well-being, music plays a central role in the brand?s communication?, stated Adeline Challon-Kemoun, SVP Corporate Communications at Air France.
To prolong this experience on the ground and ensure a maximum number of listeners can enjoy its musical selections, Air France created the Air France Music label at the beginning of 2010.
In partnership with its agency BETC Music, Air France Music offers rare or even previously unreleased content via its website and Facebook page (165,000 fans): musical favourites, exclusive podcasts and ?on air? playlists played on board flights. This annual events plan is enhanced through special operations at the crossroads of music and travel.