At one with nature
As the climate changes, environmental awareness and a sustainable lifestyle gain meaning. Consuming organic food products, sorting household waste and saving energy have become everyday practice, and those who are environmentally aware at home will also expect their holidays to reflect this.
Austria’s farming industry already clearly shows this new mode of thinking: 13 percent of cultivated land and 10 percent of its farmers are now organic. This benefits everybody: the consumers, because organic food is healthier and tastes better; the farmers, because they can improve earnings; not to mention nature, because old varieties of seeds or forgotten breeds of animals are restored. Monocultures make room for a colourful and lively diversity.