Blue Legends: New Lufthansa app connects frequent flyers
Following the motto of ?living on the badge,? Lufthansa invites you to virtually check in: With the new Blue Legends app from Lufthansa, passengers can share information about their journey with others via social networks. Blue Legends gives users the opportunity to virtually "check in? to airports, lounges and Lufthansa flights through foursquare. This does not take the place of actually checking in for a Lufthansa flight, however. Passengers are rewarded with ranks and badges for regularly checking in virtually to Lufthansa sites. For example, users can become ?Expert Pilots? on the routes they fly most frequently. Early risers who check in before 6 a.m. are awarded the ?Early Bird? badge. And anyone who racks up more than 388,000 kilometers with Lufthansa will receive the ?To the Moon? badge. Badge by badge, regular travelers who check in most frequently to Lufthansa sites can become true ?legends of the skies? with Blue Legends.
Blue Legends, one of the first ten so-called foursquare Connected Apps, is built around the location-based social network foursquare and is available now in a beta version in the foursquare gallery or at www.lufthansa.com/blue-legends. foursquare is primarily used on mobile devices. With this app, users can broadcast their current location via social networks by ?checking in.? A user who checks in frequently with foursquare becomes a ?Mayor? instead of an ?Expert Pilot.? The user?s position is determined either via radio location or GPS so the app can show nearby locations to check into (such as public buildings, places of interest or restaurants).
Back in 2009, Lufthansa developed the MySkyStatus application which allows users to send automatic status updates about their flights to their friends on social networks. And since 2010, Miles & More participants have been able to share travel tips through the MemberScout app.
Deutsche Lufthansa AG
Media Relations Lufthansa Group