Britain for Events unveils 2012/13 campaign
Four new reports into the industry and a reception at the House of Commons will be included in Britain for Events’ 2012/13 campaign, which aims to highlight the importance of staging exhibitions in the UK.
A campaign launch in London saw over 100 industry heads, business owners and members of the government gather to hear the plans; designed to boost the profile of events in the UK.
On the agenda this year will be four reports, the first of which – an economic impact study – will be published early 2013. Any one of these documents could provide welcome reading for conference space owners, as Britain for Events has already predicted the industry will be worth £48 billion by 2020, according to eventmagazine.co.uk.
Meanwhile, the House of Commons reception in September will see key industry figures attempting to gain support from politicians and policy makers.
Managing director at media and events agency Zibrant, Fay Sharpe acknowledged that due to the state of the economy, 2012 could bring a struggle for some – but she believes this is no reflection on the service offered by those in the industry.
“2013 will also be tough and as an industry we need to show our creativity to attract business into the UK and encourage corporates to keep business here too,” Ms Sharpe told exhibitionnews.co.uk. “The standard of delivery from event organisers in the UK is the highest in Europe. I love Britain, we need to back Britain.”