Google acquires Frommer’s – the brand of travel guidebooks
Google?s aggressive push into the travel business continued Monday as the company snapped up the Frommer?s brand of guidebooks.
Analysts say Frommer?s is a natural fit for Google as it seeks to expand its original content offerings ? an effort that has raised antitrust concerns in the past.
The travel review group, founded in 1957, produces guides for destinations around the world. Publisher John Wiley & Sons said in a Monday news release that it sold the noted brand because it didn?t fit with its long-term strategy.
Google, which did not disclose the terms of the deal, said it will fold the Frommer?s brand into the same group as the Zagat food guide, which the company bought in September. Google said in a statement that its goal with the Frommer?s acquisition is to ?provide a review for every relevant place in the world.?
Full Article in Source: By Hayley Tsukayama (2012) “Google buys Frommer?s travel brand” August 14, www.washingtonpost.com