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HR Branding: How Human Resources Can Learn from Product and Service Branding to Improve Attraction, Selection, and Retention

Profile Photo By: H L
October 22, 2012

HR Branding: How Human Resources Can Learn from Product and Service Branding to Improve Attraction, Selection, and Retention

By Derrick Kim on 22 Oct 2012, 14:30, Cornell University School of Hotel Administration Brand equity and human capital are two critical assets that support a firm?s short-term stability and long-term success. While businesses have recognized the…

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Source: The International Hotel School

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