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IHG signs first hotel in Algeria

Profile Photo By: H L
July 2, 2012

IHG signs first hotel in Algeria

IHG (InterContinental Hotels Group), one of the world?s largest hotel companies, has signed its first hotel in Algeria, the Holiday Inn Algiers-Cheraga Tower.

The 243 room hotel will be developed by Ramdane Group and managed by IHG.

IHG?s Director of Development, France and North Africa, Brice Marguet said that the Holiday Inn would fill a significant gap in the market as there were no internationally branded midscale hotels in Algiers.

?Holiday Inn Algiers-Cheraga Tower will provide much needed international standard midscale accommodation for international and local business travellers. Holiday Inn offers the things that matter most to guests ? great beds, great showers and fantastic service, with an up-to-date look. Guests can expect a consistent experience at an affordable price just like any of our Holiday Inn hotels around the world.?

At 75m high, the 25-storey hotel will become one of the tallest buildings in Algiers. The hotel will feature 500sqm of meeting space and a restaurant with 145 covers. Guests will have access to a spa with indoor swimming pool and fitness facilities, as well as an outdoor swimming pool.

Holiday Inn Algiers-Cheraga Tower will be located to the west of the city, half an hour from the Algiers International Airport Houari Boumediene, which receives direct flights from major European cities including London, Paris, Milan, Frankfurt and Istanbul.

Cheraga is a fast-growing commercial hub, undergoing considerable urban and economic development and is well connected to the city via major highways. International businesses and embassies are nearby. The hotel is part of a larger development in the area being developed by Modern Towers, a subsidiary of Ramdane Group, which includes office buildings and residential blocks.

Brice Marguet said Algeria?s hotel market was set to develop further as the Algerian government?s National Tourism Development plan aimed to attract more foreign visitors to the country by 2025. The government has committed to developing the infrastructure needed to support this ambition.

?The Algerian hotel market currently enjoys the highest average RevPAR in North Africa ? higher than that of neighbouring Morocco.

Ramdane Group and Modern Towers Chief Executive Omar Ramdane said:

“It is a privilege for Modern Towers to partner with IHG on its first hotel in Algeria. This is the beginning of a relationship of mutual trust and professionalism. I am confident that Holiday Inn Algiers-Cheraga Tower is a first step. Together we will deliver international standard accommodation that will attract inbound business. We hope to develop similar projects in future that will meet both IHG?s expectations and Modern Towers? ambitions.”

Ramdane Group has operated in Algeria for 40 years.

The Holiday Inn brand family (which includes Holiday Inn and Holiday Inn Express) is the largest and most recognised hotel brand in the world. Its rapid growth places it as the largest hotel brand in the world with 424, 185 rooms in 100 countries.

IHG has 709 Holiday Inn and Holiday Inn Express hotels (98, 390 rooms), in the pipeline globally.

Source: InterContinental Hotels

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