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Luxury ‘members only’ travel portal launches in Singapore

Profile Photo By: H L
December 5, 2012

Luxury ‘members only’ travel portal launches in Singapore

To celebrate the media launch of the members-only luxury travel portal in Singapore?, hosted an intimate gathering for leading lifestyle and travel media yesterday afternoon.

Present at the event was Stephanie Chai, Chief Nomad and Founder of, The event kicked off with an introduction by Chai, followed by a brief presentation on Asia’s growing online travel industry and how The Luxe Nomad differs from other online travel portals.

Stephanie Chai
Stephanie Chai

“Asia is one of the fastest growing markets for luxury travel, yet only 25% of bookings are made online. In more mature markets, such as the United States, this rate is over 50% – signaling an incredible growth opportunity. The Luxe Nomad is very niche as we represent luxury hotels only, with exclusive flash sales that offer prices lower than anywhere else.”

Having only launched their beta site late July, this members-only travel site has since seen sales go from strength to strength.

“Despite the short time that we’ve been in the game, we’ve received positive feedback and had a very encouraging first quarter. By October, we tripled our sales and our database numbers,” says Stephanie Chai, Founder and CEO of “Just last month, we had a single booking come in at over US$40,000. That’s huge!”

By tying up with the celebrities, not only provides exciting content, but hopes to engage both their social media platforms and traditional media to create a greater reach and target a wider audience.

With the start-up scene in Asia heating up and Silicon Valley VCs looking east for new investments, is one of the growing numbers of female start-ups in the region. “It wasn’t intentional to be an all-girl affair but we realized that women are key drivers of online sales. It is often the wives, girlfriends and mothers who are doing travel research and booking online,” says Chai. “What better way to understand your consumer than to be one yourself?”

[box type=”info”] is a private flash sale site that offers luxury hotels and resorts to a sophisticated and affluent membership base for unique insider deals. Each week, a new rotation of hotels will be featured on the site with discounts up to 70% off. The site displays beautiful property imagery and editorial content from a host of celebrity “Nomads On The Go” to give insider stories on both the hotels and the destinations themselves. The site is run by Singapore-based Luxe Nomad Pte Ltd.[/box]

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