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?Over 18 only? ? the Hungarian consumers are perceptive. A new, responsible expert helps the Dreher S?rgy?rak (Dreher Beer Manufacturers) Zrt. to communicate responsibly (Translation)

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June 25, 2012

?Over 18 only? ? the Hungarian consumers are perceptive. A new, responsible expert helps the Dreher S?rgy?rak (Dreher Beer Manufacturers) Zrt. to communicate responsibly (Translation)

Summer festival season is beginning and beer advertisements are proliferating, so no wonder that the question of responsible alcohol consumption is receiving more attention. According to a recent international survey, advertisement plays a significant role in forming consumer attitudes, and these findings are supported by a domestic survey of Dreher S?rgy?rak, which shows that 42% of Hungarian shoppers remember the responsible consumption message placed on the beer [bottles].

Source: SAB Miller

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