Starbucks and Green Mountain Coffee Roasters, Inc. Expand Strategic Relationship
SEATTLE & WATERBURY, Vt., March 21, 2012 – Starbucks Coffee Company (NASDAQ: SBUX) and Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffee makers, today announced the expansion of their strategic relationship for the manufacturing, marketing, distribution and sale of Starbucks-branded Vue™ packs for use in GMCR’s recently introduced Keurig® Vue™ Brewer.
“We are proud to expand our relationship with Green Mountain Coffee Roasters and are looking forward to working with our colleagues at GMCR to further accelerate growth in premium single-serve coffee,” said Jeff Hansberry, president, Channel Development, for Starbucks. “Premium single cup is the fastest-growing segment of global coffee, and the expansion of our relationship with GMCR allows us to grow further, faster, in the single cup category.”