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Starbucks to Announce New Initiative in the Premium Single Cup Category Today

Profile Photo By: H L
March 8, 2012

Starbucks to Announce New Initiative in the Premium Single Cup Category Today

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SEATTLE, March 08, 2012 – As part of its commitment to bring exceptional coffee to its customers, Starbucks Coffee Company (NASDAQ:SBUX) will today announce a new strategic initiative in the Premium Single Cup Category.

Webcast Information

Starbucks chairman, president and ceo Howard Schultz and Starbucks president, Channel Development, Jeff Hansberry, will host a webcast today at 2:00 p.m. PST. A simultaneous webcast will be available and subsequently archived at Starbucks Newsroom at http://news.starbucks.com.

Source: Starbucks

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