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The "Air France Experience" receives Strategy award

Profile Photo By: H L
December 7, 2012

The "Air France Experience" receives Strategy award

On the occasion of the inauguration of the regional base in Toulouse in June, Air France launched a unique experience in the Pink City to win air tickets and other gifts. For a week, the people of the Midi-Pyr?n?es region were invited to go to a place kept secret at first and then revealed on the Air France Facebook page. Once there, participants were able to discover the destinations served by Air France from Toulouse in an original way. Sitting in the street on sun loungers, a wireless headset on their head, these passengers experienced a virtual flight simulation over the new destinations.

This operation was a double success: firstly virtual, creating a buzz on the social networks, then real, by offering a fun and much appreciated experience. Two hundred people took part in the event, which was attended by tens of thousands of spectators.

Relive the "Air France Experience" here: http://youtu.be/TyPCFiNXESU.

Discover all the latest Air France news in real time wherever you are on the free iPhone application on the corporate website and on smartphones at http://mobile-corporate.airfrance.com/en

Source: Air France

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