The BK CrownTM/MC Program Celebrated Children’s Creativity with New Design the Crown Contest
Imagination is King? at BURGER KING? This Summer and One Lucky Winner?s Custom Crown Will be Featured in BK? Restaurants Nationwide
MIAMI ? June 11, 2012 ? The BK CROWNTM/MC Program at BURGER KING? is letting creativity reign with its new Design The Crown contest! Beginning today, budding artists (ages 6-12) are invited to unleash their creativity and design their very own BURGER KING? Crown for a chance to win a family trip to a LEGOLAND? Park and be featured on BK CROWNTM/MC kids meal crowns nationwide.
?Imagination is King? at BURGER KING? so we are looking to discover the next young design star to help inspire the look of the iconic BK? crown,? said Alex Macedo, senior vice president, North American marketing, Burger King Corp. ?The Design The Crown contest and our collaboration with LEGOLAND Parks is another great example of how our BK CROWNTM/MC Program is striving to unleash children?s creativity and transforming a trip to BURGER KING? into a family-friendly experience.?
In addition, LEGOLAND Parks and the other US Merlin Entertainments Attractions, LEGOLAND Discovery Centers, Madame Tussauds and SEA LIFE Aquariums, are granting families a free kids admission to any of the LEGOLAND family of theme parks across the U.S. when a kid wears the specially marked BK? Crown, with the purchase of a full paid adult ticket. This promotion is valid through Sunday, July 22nd.
Designed to inspire children?s imaginations, the contest simply invites children, with their parent?s permission, to visit BKCROWN.com to create and submit their custom crown for a chance to win. Mail-in entries for the contest will also be accepted. Entries will be accepted June 11th through September 3rd. Once the entry period is over, BK? will select one finalist from each state and Washington, D.C., and will feature all 51 custom crowns in an online photo gallery at BKCROWN.com. Finalist selections will be based on the creativity, originality and visual appeal. From those 51 finalists, BURGER KING? will narrow the field down once more to just four finalists, granting America the chance to choose the winning crown.
From October 1st through 12th, kids 12 and under can go to BKCROWN.com to vote for the crown they would like to see featured on the BK CROWNTM/MC kid?s meal crown. The grand prize winner?s family will receive round trip flight and hotel accommodations for four to their closest LEGOLAND Park, two days free admission for the family to LEGOLAND, the chance to meet a Master Model Builder and an exclusive tour of the LEGOLAND model shop, as well as Merlin Annual Passes for a family of four to all US Merlin Attractions for a whole year. And of course, beginning December 2012, the winner?s design will be featured exclusively on BK CROWNTM/MC kid?s meal crowns nationwide.