Visit California Wins Two Travel Weekly Gold Magellan Awards
Travel Weekly has recognized Visit California with two Gold Magellan Awards for the Rob Lowe – California Spokesperson & Brand Ambassador Program and its iPad App. Travel Weekly?s awards recognize achievement and high standards of excellence within the travel industry.
?It?s a great honor to receive these two esteemed awards, especially in the company of such great industry partners like San Francisco Travel Association, Visit Mendocino County and the Laguna Beach Visitors Bureau,? said Caroline Beteta, Visit California president & CEO. ?We?re proud to have been recognized by both Travel Weekly and our industry peers.?
Visit California?s relationship with Rob Lowe began in 2008, when he appeared in the brand TV commercial ?Work.? Now his role has grown to include more appearances in TV spots (?Misconceptions? and ?Out There?), custom video content, California Visitor?s Guide cover and welcome letter, social media engagement on Visit California?s and Rob Lowe?s channels and event appearances.
Visit California?s first application for the iPad launched in December 2011. The app provides depth of experience to the consumer, combining visually stunning photography, captivating content, and the best of computer interactivity for a new level of consumer engagement. To date, the Visit California iPad app has been downloaded more than 20,828 times, almost half coming from international markets, and has receive four out of five stars in customer satisfaction.
From design to marketing to services, the Travel Weekly Magellan Awards honor the best in travel and salute the outstanding travel professionals behind it all. Winners are featured in this month?s issue of Travel Weekly.
About Visit California Visit California is a non-profit organization with a mission to develop and maintain marketing programs ? in partnership with the state?s travel industry ? that keep California top-of-mind as a premier travel destination. According to Visit California, travel and tourism expenditures total over $102 billion annually in California (20 percent of which is international), support jobs for 893,000 Californians and generate $6.3 billion in state and local tax revenues. For more information about Visit California and for a free California Visitor?s Guide, go to www.VisitCalifornia.com.