Grey New York New Agency of Record for Marriott Hotels & Resorts
Marriott International (NYSE:MAR) today announced it has chosen Grey New York as the agency of record for the company?s flagship Marriott Hotels & Resorts brand. Grey will support public relations for the brand as it transforms for the next generation travelers. The choice of Grey New York also represents an expanded role for Grey which was named the brand?s advertising agency of record in September 2012.
[quote]?We chose Grey for its expertise in integrated consumer brand marketing that will help us amplify the innovations Marriott is bringing to market to appeal to Gen X and Gen Y travelers,? said John Wolf, vice president, Global Brand Public Relations, Marriott International. ?We were impressed by Grey?s passion, creativity and best-in-class PR practices to maximize the buzz factor across business and lifestyle media.?[/quote]
Grey is one of the few marketing communications organizations in the nation that has a full-service public relations and activation team embedded directly in the agency. The practice was built from the ground-up and plays a vital role in Grey?s mantra, creating ?Famously Effective? work.
[quote]”We are excited to work with Marriott Hotels & Resorts and are developing a breakthrough fully integrated campaign for which PR is an important strategic element,” said Grey Activation & PR CEO Claudia Strauss. “It?s not just a hotel story ? it?s about style, technology, service and the voice of the new traveler who is more mobile and global than ever.?[/quote]
Marriott Hotels & Resorts is transforming the guest experience for next generation travelers who blend work and play, demand style and design and rely on high technology to live their lives. The brand?s industry-leading Greatroom creates a seamless experience merging modern, stylish design and comfort, with greater access to food and beverage, and technology. Working with its partners IDEO and Steelcase, Marriott is introducing new meetings concepts, such as purpose-built spaces for smaller collaborative meetings ? called Workspring. Workspace on Demand offers guests and the local community the ability to book flexible spaces in its lobbies using a smartphone as work becomes more mobile and social.
[box type=”tick”]About Marriott Hotels & Resorts
Marriott Hotels & Resorts continues to inspire and provide a balanced life on the road for discerning and high-achieving business and leisure travelers, offering warm, professional service; sophisticated yet functional guest room design; lobby spaces that facilitate working, dining and socializing; restaurants and bars serving international cuisine prepared simply and from the freshest ingredients; meeting and event spaces and services that are gold standard; and expansive, 24-hour fitness facilities. All Marriott hotels participate in the award winning Marriott Rewards frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay.
Grey New York is the flagship and largest office of Grey, the advertising network of Grey Group. Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ: WPPGY). Under the banner of Grey Famously Effective Since 1917, the agency serves a blue-chip client roster of many of the world?s best known companies: Procter & Gamble, GlaxoSmithKline, Diageo, Darden Restaurants, Pfizer, Canon, 3M, E Trade, NFL, Boehringer Ingelheim and T.J. Maxx. FAST COMPANY named Grey in its ?The World?s 50 Most Innovative Companies? issue in 2010 and 2011.[/box]