Accor’s new ambition for 2016
As part of the ongoing transformation of its business model, which is being driven both by fast growth under management and franchise contracts and by a dynamic asset management strategy, Accor is now committed, by the end of 2016, to operating its portfolio a room base 40% under franchise agreements, 40% under management contracts and 20% in owned or leased hotels.
This transformation will also lead to a geographical shift in the income stream, with the target of earning 50% of EBIT from emerging markets by the end of 2016 (15% of EBIT was earned from emerging markets at the end of 2011.)
This process will involve consolidating the Group?s existing leadership in emerging markets, restructuring the portfolio in Europe to focus on a majority of management and franchise contracts, and strengthening the Group?s expertise and accountability.
It will be supported by five key drivers:
1. Strengthening the brands and distribution
2. Maintaining the fast pace of development
3. Stepping up the asset management program
4. Improving organizational efficiency
5. Achieving operational excellence to improve competitiveness
Read more and download:Accor_annual_results_2012