Adventure Travel: New Survey Shows Soft and Hard Adventure Travel Experiences Are What’s in Demand
SAN FRANCISCO, CA–(Marketwired – Sep 16, 2013) – Travelers are no longer settling for the beach, buffet and bottled entertainment served up by travel packages of yore. According to a new survey released by the Adventure Travel Trade Association (ATTA): mountains, caves and oceans are where it’s at for both boomers and millennials in a sector that has been growing at a clip of 65% year over year since 2009 and into a $263 billion industry.
The latest issue of?Travel-Intel?looks at the study and reveals insights into who’s traveling, what they want in a travel experience, what is considered to be an adventure travel experience and how destinations and resorts are listening.
Equally of import is a story about the rise of hotel room rates around the world. Travel-Intel gives the skinny on the world’s most expensive cities for overnight stays — and where the world’s best hotel deals are. (Hint: If you’re looking for bargains in Geneva, look again. You might find them, instead, in Warsaw).
These are just some of the stories in this week’s issue of Travel-Intel. The weekly travel industry news channel from?Tours.com?reaches more than 100,000 sellers of travel in the U.S. and Canada.
Also of interest: Travel-Intel looks at Safaris in Africa: what various regions offer and what tour operators can be recommended, whether it is an overnight to a lodge in Kenya or a continental tour by private plane. Similarly, Myanmar is on the minds of seasoned travelers these days so a list of “not to be missed” moments in Burma is presented for this mysterious, but recently opened land in Southeast Asia.
Travelers heading to Europe will find out where to go in Vienna — and what to sip. And others who are heading to Hawaii will find out about the legendary?Halekulani?luxury hotel on Oahu, where history and heaven collide. The Halekulani is a member of the exclusive?Kurtz-Ahlers?Collection of luxury properties and vacation experiences.
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