Carlson Rezidor Hotel Group builds momentum with strategic partnerships in Asia Pacific
Carlson Rezidor Hotel Group has signed a hotel management agreement with SM Hotels and Conventions Corporation for the opening of a 150-room Park Inn by Radisson Clark in Pampanga. Slated to open in 2016, the hotel will be adjacent to the existing SM City Clark and within the Clark Freeport Zone. This latest agreement marks the second Park Inn by Radisson hotel in the Philippines under the same ownership, further cementing Carlson Rezidor?s longstanding relationship with one of the Philippines? largest conglomerates.
?In 2011, we implemented a growth strategy based on forming strategic partnerships across select countries in Asia Pacific that would provide multi-hotel platforms.? So far 2013 has delivered two strategic partnerships; one in India with Bestech Hospitalities; and one in Indonesia with Panorama Group.? In addition, our strong relationship with partners including SM Hotels and Conventions Corporation in the Philippines, is enabling us to drive incremental growth potential of at least 100 hotels in Asia Pacific,? commented Simon C. Barlow, president, Asia Pacific, Carlson Rezidor Hotel Group.
Under the new development agreement, SM Hotels and Conventions Corporation has identified five new sites and is pursuing five additional locations for Park Inn by Radisson, highlighting the strong mutual intent to grow the presence of the brand over the next five to eight years.? The prime locations in the Philippines include Mall of Asia, North EDSA and Iloilo among others.
?We are expanding our existing partnership with Carlson Rezidor as we believe that our businesses have a shared vision and strategy for growth in the Philippines.? Park Inn by Radisson is a hotel brand that appeals to the domestic market of 35 million travelers, which is also our target clientele for SM Malls.? The signing of Park Inn by Radisson Clark reflects our vision of presenting a vibrant, International mid-scale hotel brand alongside SM Mall and SMX Convention and Exhibition Center for mutual benefit in multiple locations,? said, Elizabeth T. Sy, president, SM Hotels and Conventions Corp.
The latest signing with SM Hotels and Conventions Corporation continues to build on the strong momentum Park Inn by Radisson has achieved in Asia Pacific.? Designed for the global Gen Y, Park Inn by Radisson is a friendly, fresh, vibrant and uncomplicated brand, which focuses on delivering the modern essentials of a great hotel experience with an??Adding Color to LifeSM??spirit of service.? There are currently four Park Inn by Radisson hotels in operation in Asia Pacific and a pipeline of eight to open by 2016.
In September 2010, Carlson Rezidor established the first Radisson Blu hotel in Asia Pacific (Radisson Blu Cebu) with SM Hotels and Conventions Corporation, closely followed by the region?s first Park Inn by Radisson in Davao in March 2013.
Other Successful Strategic Partnerships in Asia Pacific
In March 2013, Carlson Rezidor signed a joint venture agreement with Panorama Group, Indonesia?s leading integrated tourism group, which has been in partnership with Carlson Wagonlit Travel (CWT) since 1999. Under the joint venture agreement, which is an extension of the existing partnership, 20 Radisson and Park Inn by Radisson hotels will be developed in Indonesia over the next seven years. These hotels will be located in popular tourist destinations and top tier Indonesian cities to capture the emerging development opportunities in this promising market.