New Economy Offer: Air France quality accessible to all
On sale today, for travel as from 6 February 2013, customers will have the choice between:
– the all-inclusive Classic product,
– the MiNi product, a simplified product which does not earn Flying Blue miles and aimed at customers travelling without checked baggage, at fares starting at 49 euros including tax.
Air France aims to adapt to the changes in purchasing behaviour and the new expectations of travellers, while at the same time attracting new customers. With two complementary offers available all year round and fully combinable fares, this new offer enhances the attractiveness of Air France fares. It particularly targets the 60% of customers who are looking for the best possible fares and the 40% of short and medium-haul customers travelling without checked baggage.
This offer makes Air France quality accessible to all: on board, all customers benefit from the same services. On the ground, Air France offers assistance to all its customers, a range of mobile services enabling customers to manage their trip from A to Z on their smartphone and many new innovations to save time at check-in and boarding at the airport. The New Economy Offer also guarantees autonomy, by enabling customers to create the offer that suits them best, on a case by case basis.
Download the press kit
Download the press conference presentation
New Economy Offer campaign: see the visuals
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