Philippines Leads Carlson Rezidor?s Asian Expansion Plan
Carlson Rezidor Hotel Group?will sign 37 new management contracts this year in its five focus markets in Asia Pacific: India, China, Indonesia, the Philippines and Thailand. A new hotel development agreement for Park Inn by Radisson Clark in Pampanga was signed with SM Hotels and Conventions Corporation this week at Carlson Rezidor?s annual GM Conference in Cebu.
Slated to open in 2016, the 150-room Park Inn by Radisson hotel will be adjacent to the existing City Clark and within the Clark Freeport Zone. This latest agreement marks the second Park Inn by Radisson hotel in the Philippines under the same ownership following the opening of Park Inn by Radisson Davao in March 2013 and Radisson Blu Cebu in September 2010.
Under the agreement, five new sites have been identified. Another five locations are being developed as Park Inn by Radisson properties. The prime locations in the Philippines include Mall of Asia, North EDSA and Iloilo among others. There are currently four Park Inn by Radisson hotels in operation in Asia Pacific and a pipeline of eight by 2016.
?In 2011, we implemented a growth plan focused on forming strategic partnerships across emerging countries in Asia Pacific that would provide multi hotel platforms driving growth of our mid-scale Park Inn by Radisson and Radisson brands,? said Simon Barlow, president, Asia Pacific, for Carlson Rezidor Hotel Group. ?So far 2013 has delivered two strategic partnerships, one in India with Bestech Hospitalities and one in Indonesia with Panorama Group. In addition our strong relationship with partners including SM Hotels and Conventions Corporation in the Philippines, is enabling us to drive incremental growth potential of at least 100 hotels in Asia Pacific.?
In China, a management agreement is being signed to develop the Radisson Foshan Nanzhuang, a 300-room hotel situated across from the Foshan International Conference and Exhibition Centre. There are currently 12 Radisson hotels in operation in Asia Pacific with a pipeline of seven by 2016. By the end of 2013 Carlson Rezidor will have more than 170 hotels in operation in Asia.