UK must act now to attract Chinese tourists
With Chinese tourists projected to spend ?2 billion on travel over the next 12 months, the United Kingdom must act quickly to avoid losing its share of this market to rival European nations.
The United Kingdom has a window of no more than six months to ?get back in the game? of attracting the massive Chinese tourism market ?or risk losing out to European rivals Italy and France forever?, according to Travelzoo Asia-Pacific chief executive Jason Yap.
The reasoning behind the six month deadline is that Chinese consumers are currently in the midst of planning their October National Day holidays and Chinese New Year vacations.
France and Italy have completely overtaken the UK in terms of Chinese arrival figures.
?The visa process is too complicated and laborious for Chinese tourists and the UK isn?t offering good enough packages to beat key European competitors such as France, Italy and Switzerland,? Mr Yap said.
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