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CHR 2012 Annual Report

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January 17, 2013

CHR 2012 Annual Report

Executive Summary:

2012 was a year of change and growth for the Cornell Center for Hospitality Research (CHR), as detailed in its 2012 annual report, which is now available. During 2012, the CHR produced the second Cornell Hospitality Summit (CHRS), conducted its first roundtable outside the U.S., issued over 30 new research publications, and observed its 20th anniversary. The year also saw a transition to a new director, as Associate Professor Robert Kwortnik was named to replace Professor Rohit Verma, whose term as director ended in 2012. The CHR?s activities are made possible by an active group of nearly 80 industry partners and friends.

As recorded in the Annual Report, the CHRS drew some 230 industry executives and researchers to the Cornell campus for two intensive days featuring more than 80 research presentations and discussions. Participants came from 21 nations in addition to the U.S. The first internally located roundtable was held in India, in conjunction with the Dean?s Leadership Series, and sponsored by Taj Hotels, Resorts, and Palaces, a CHR senior partner. The CHR also continued its Industry Roundtable series in Ithaca with sessions on Brand Management, Ethics, International Issues, Labor and Employment Law, and Sustainability.

Research publications include reports, tools, industry perspectives, proceedings, and research briefs?all of which are available for download at no charge. In partnership with SAS, CHR produced three new webcasts focusing on current industry issues, including revenue management and social media analytics.

To conclude the CHR?s 20th anniversary observation, the Annual Report includes a summary of ?CHR at 20 by the Numbers?: 148,913 international registrants from 118 nations; 51 CHR Roundtables to date; 234 publications posted since 2004; 625,535 downloads of CHR research publications; and 8 Senior Partners, 31 Partners, and 40 Friends.

Source: Center for Hospitality Research - Cornell School of Hotel Administration

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