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Le Meridien embarks on second year of unprecedented growth

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March 7, 2014

Le Meridien embarks on second year of unprecedented growth

Hospitality News: Le Meridien Oran Hotels - LobbyLe M?ridien Hotels & Resorts today announced another unprecedented year of growth with 11 new hotels expected to open within the next 12 months. With these new openings, Le M?ridien is on track to more than triple its portfolio in the Americas since the French-born brand was acquired by Starwood Hotels & Resorts Worldwide (NYSE: HOT) in 2005. In 2014, Le M?ridien is slated to open hotels in both established and emerging destinations around the world from Chicago to Dhaka, Tampa to Bangkok and New Orleans to Thimphu.

?Last year, we signed more new Le M?ridien hotels and resorts than any year since we added Le M?ridien to Starwood?s portfolio of world-class brands,? said Simon Turner, President of Global Development, Starwood Hotels & Resorts. ?We are proud to announce another equally strong year of growth momentum for Le M?ridien, fueled by tremendous owner and developer interest around the world. The pace of both conversion and adaptive re-use projects has been the key driver of the brand?s growth, accounting for nearly all the openings this year in North America, and approximately half of those opening in other global markets.?

Since 2005, both Starwood and its hotel ownership groups have transformed Le M?ridien into a contemporary lifestyle brand that unlocks the destination through culture, the arts, and cuisine for both guests and locals alike. Over the past eight years, Le M?ridien has undergone a full transformation, including a comprehensive portfolio review as well as a re-development of its brand strategy, marketing approach and service training. With the strongest portfolio and performance levels in the brand?s history, as well as a host of innovative brand-wide programming, Le M?ridien has new strength and renewed interest under Starwood. Last year, Le M?ridien also saw more new deal signings of any year since 2005, which will continue to fuel growth in both emerging and established markets for years to come.

?In 2014, Le M?ridien will continue on a remarkable growth trajectory focused on global growth across the board,? said Brian Povinelli, Global Brand Leader, Le M?ridien and Westin. ?With a reinvigorated brand positioning, built off our promise of unlocking the destination for guests, we are committed to offering a range of curated experiences around the arts, culture and cuisine in key destinations around the world.?

Le M?ridien will open 11 new hotels in the next 12 months, including:

Le M?ridien Tampa?(Florida, USA)?? May 2014 ? Recognized in the National Register of Historic Places, the century-old Historic Federal Courthouse has been transformed into Le M?ridien Tampa. Located in the heart of the city?s arts and entertainment district, Le M?ridien Tampa will feature 130 guest rooms and suites. Wood window trim and doors evoke the rooms? past as judges? chambers, while the courtrooms have been repurposed as elegant meeting rooms and a business center.

Le M?ridien Dhaka?(Bangladesh) ? July 2014???Adjacent to the stock exchange, Le M?ridien Dhaka provides new perspectives of the city for business and leisure travelers alike. The hotel is conveniently located between the central business district and Hazrat Shahjalal International Airport (DAC). Each of the 304 guest rooms and suites offers luxurious amenities and is furnished in a palette of warm tones for an inviting ambience.

Le M?ridien Chicago ? Oakbrook Center?(Chicago, USA) ? July 2014 ? Located in Greater Chicago, directly adjacent to Oakbrook Center, one of the most prestigious shopping destinations in the United States, Le M?ridien Chicago ? Oakbrook Center is set to undergo a $20 million transformation prior to its 2014 debut. The hotel will feature 172 guest rooms and suites, fitness center, ninth floor bar, restaurant and meeting spaces, and a rooftop terrace.

Le M?ridien Suvarnabhumi, Bangkok Golf Resort & Spa?(Bangkok, Thailand) ? August 2014 ? Situated outside of Bangkok, Le M?ridien Suvarnabhumi Golf Resort & Spa is located along the Bagna-Trad Road, a short 30-minute drive from the city center. Among the world?s most dynamic capitals, Bangkok is rich in cultural treasures, including the Grand Palace, the Emerald Buddha and The National Museum, South East Asia?s largest museum.

Le M?ridien Charlotte?(North Carolina, USA) ? August 2014 ? Located in Charlotte?s bustling uptown business district, Le M?ridien Charlotte is part of a $20 million renovation, dual-hotel complex project, together with The Sheraton Charlotte Hotel. In addition to a 24-hour fitness center, spa, indoor and outdoor pools and pool bar, and 55,000 square feet of flexible meeting space, Le M?ridien Charlotte will feature a spectacular rooftop bar that showcases beautiful views of the downtown Charlotte skyline.

Le M?ridien Gandhinagar, Ahmedabad Road?(Gujarat, India) ? September 2014 ? Located in the heart of India?s emerging business city, Le M?ridien Gandhinagar, Ahmedabad Road will feature 120 spacious guest rooms and suites, designed with a blend of traditional Indian elements and sleek modern touches. Ideal for business and leisure travelers alike, the hotel is a gateway to Ahmedabad?s cultural attractions, including the Sabarmati Ashram, the Kite Museum, the Jain Hathi Singh Temple, and the 15th-century Bhadra Fort.

Le M?ridien Mahabaleshwar Resort & Spa?(India) ? October 2014 ??Meaning ?God of Great Power? in Sanskrit, small and picturesque Mahabaleshwar is a hill station situated in the Indian state of Maharashtra. Surrounded by rare evergreen forests in the Western Ghats, Le M?ridien Mahabaleshwar Resort & Spa offers guests an atmosphere of luxurious relaxation. Located near the city center on Satara Road, the resort is 90-minutes from the Pune International Airport.

Le M?ridien Indianapolis?(Indiana, USA) ? November 2014 ? Le M?ridien Indianapolis will debut in November 2014 following a $9.5 million renovation of The Historic Canterbury Hotel, a landmark property in the heart of downtown Indianapolis. The hotel will feature a chic design ethos that juxtaposes the property?s historic architecture with a contemporary style. As part of the comprehensive renovation, Le M?ridien Indianapolis will feature 99 modern guest rooms, local cuisine in a re-designed restaurant and lounge, an expanded fitness center and more than 2,500 square-feet of upgraded meeting and event space.

Le M?ridien New Orleans?(Louisiana, USA) ? Winter 2014 ? Ideally situated within walking distance from the city?s world-famous French Quarter, Le M?ridien New Orleans will open in Winter 2014 following a comprehensive $29 million renovation. The hotel will offer 410 fully renovated guestrooms and bathrooms as well as upgraded fitness center, rooftop pool and more than 10,000 square feet of state-of-the-art meeting facilities.

Le M?ridien Thimphu?(Thimphu, Bhutan) ??January 2015 ? Located on Chhoten Lam road, near to the main street in Thimpu, the largest and the capital city of this culturally rich and exotic high-end leisure destination, Le Meridien Thimpu will mark the entry of Starwood in Bhutan. Slated to open in January 2015, the 78 room hotel will feature the signature Le Meridien Hub experience, Latitude Bar and spacious spa, fitness centre and pool.

Le M?ridien Jiaonan Resort?(Qingdao, China)???January 2015 ? Discover the ?Switzerland of the Orient? at Le M?ridien Jiaonan Resort. A captivating garden city located at the foot of Mount Laoshan, Qingdao is nestled on the shore of the Yellow Sea in China?s Shandong Province. Situated on the city?s longest beach, the resort is located just two kilometers from the Jiaonan County government, less than five kilometers from Orient (Qingdao) Golf & Country Club, and just 30 minutes from the Qingdao Liuting International Airport (TAO).

All new hotels will feature the brand?s signature Le M?ridien Hub?, which re-interprets the traditional lobby into a social gathering place, and further builds on the brand?s award-winning arrival experience and coffee culture. Le M?ridien arrival consists of four elements: large-scale artwork in high impact areas; the sensory experience, illustrated through Le M?ridien signature scent, sound and use of light; UNLOCK ART? programme, featuring artist designed key card collections that offer access to Le M?ridien affiliated contemporary cultural centers in the city; and a 24-hour curated soundtrack. The Hub features the signature Master Barista, a recently launched initiative to meet the growing demands of coffee lovers at every Le M?ridien hotel worldwide. Master Baristas lead coffee-related initiatives at each hotel, serve as a coffee cultural ambassador, and maintain knowledge of current coffee trends within the destination.

In 2013, Le Meridien opened new hotels in Dallas, Atlanta, and Santa Monica (USA); Yixing and Zhengzhou (China); Bali, Indonesia; and Cairo, Egypt.

Source Business Wire,

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