Hotel Yearbook outlooks at digital marketing trends in the hotel industry
Amsterdam, Netherlands – 15 December 2016
Online promotion and communication is playing an ever-more important role in the way hotels successfully market themselves and secure bookings – although there are many challenges as well. Released exclusively as an e-book, The Hotel Yearbook 2017–Digital Marketing features editorial contributions from 35 opinion leaders around the world on the ways hotel companies will be using digital marketing techniques in 2017 and beyond.
The Hotel Yearbook 2017–Digital Marketing is published with the support of two partners, the professional association HSMAI (Hospitality Sales & Marketing Association International) and Hsyndicate, a provider of online industry intelligence based in the Netherlands.
Digital marketing has a huge impact on a hotel company’s success in the marketplace. That is why The Hotel Yearbook 2017–Digital Marketing is a must read for marketing decision makers throughout the entire industry.
The publication was launched on 15 December 2016. Copies are free of charge, and available only online at www.hotel-yearbook.com.