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Where to work: Latest design hotel concept for millennials – New brand Chapter & Verve to open first hotel in 2018 in China

Profile Photo By: Carsten Hennig
March 28, 2017

Where to work: Latest design hotel concept for millennials – New brand Chapter & Verve to open first hotel in 2018 in China

Jiaxing, China – 28 March 2017 –
The first Chapter & Verse hotel is located in Wuzhen, Zhejiang China. This 5,000-square-meter (53,800-square-foot) boutique hotel overlooking the water is surrounded by a stunning landscape and is slated to open in spring 2018.

Chapter & Verse hotel rendering
Chapter & Verse hotel rendering

Chapter & Verse was created to meet the expectations of the rising creative class and all independent-minded travelers in China. Chapter & Verse values the millennial travelers who are willing to discover new experiences in this popular location. Chapter & Verse, as a brand, aims to make daily life a verse that individuals will integrate into this creative chapter of their lives. Through simple, inspirational design and storytelling as well as the concept of extraordinary experiences, the atmosphere and features provide the joy of discovering new things.

There will be 30 rooms and suites with the addition of two individual villas, one of which will be used as an atelier. The hotel’s spa facilities offer guests treatments ranging from traditional Japanese stone steams to a sauna. Other on-site amenities include a restaurant and a bar. Most of the hotel rooms include a garden view with a private veranda or an open-air bath, an ensuite bathroom, and a spacious living room. Nightly rates are projected to be in the $150 to $600 range, depending on the season. The charming Watertown scenic zone is just a short ride away. Shanghai and Suzhou are each a two-hour drive away.

Exceptionally rich in beauty, history, and culture, Wuzhen Water Town is a typical ancient town in Southern China. It is about 50 miles (80 kilometers) from both Hangzhou and Suzhou and 87 miles (140 kilometers) from Shanghai. As one of the top six ancient towns in the Southern region of the Yangtze River, Wuzhen boasts more than six thousand years of history and has always been a fertile land with abundant rice, fish, and silk. It preserves an old appearance well and projects the charm of the old water town itself. The small town has houses made of black bricks and gray tiles that contrast sharply with their white walls and appear like a Chinese ink wash drawing. Stone bridges are seen here and there. Small boats with black awnings can also be seen floating on the murmuring rivers. Whether wandering along the riverside or strolling on the lanes paved with blue flagstones, you will be deeply impressed by the town’s picturesque scenery and relaxed lifestyle. Starting in 2016, Wuzhen will hold The Art Wuzhen exhibition every other year and will host an architectural exhibition as well. Along with the annual theater event, the “Wuzhen Theatre Festival,” Wuzhen is now a must-see destination for sophisticated global travelers who are attracted to the town for its quintessential Southern Chinese experience.

Chapter & Verse Hotel is an independent hotel that serves today’s upscale travelers. Chapter & Verse promises the unique experience through its design, programs, and attention to detail.

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