CLUBHOTEL expands to HK
Hong Kong – 8 February 2017 –
Hospitality Marketing Concepts, which says it is the world’s leading provider of outsourced hotel and dining lifestyle frequency programmes for premium hotel organizations, expands its CLUBHOTEL network to Hong Kong.
CLUBHOTEL is a global network of four- and five-star hotels, providing common benefits and recognition to a worldwide membership base.
Established in 1996, the program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities.
Participating hotels receive room spending from direct bookings and F&B spend from their local markets while simultaneously gaining exposure to CLUBHOTEL members around the globe.
CLUBHOTEL says it generates over 350,000 room nights each year and thousands of room nights booked directly by more than 500,000 members.
For established hotels, CLUBHOTEL says it ensures that market presence is strengthened and not lost amongst the ever growing competition. For new properties, CLUBHOTEL says it also helps raise awareness on a local, regional and global scale.
CLUBHOTEL says its model is highly valued by partner hotels as it requires no financial expenditure. It consists of a “well-balanced, turnkey programme” of value-based benefits for members, no-cost, unlimited member marketing for participating hotels, and a direct sales programme.
CLUBHOTEL utilises a strategic multi-channel mix of telemarketing, group and bulk/partnership sales opportunities and various ecommerce sales tactics to reach the SME market and to drive incremental revenue for all participating hotels.
Members who travel to Hong Kong will enjoy a variety of privileges from the mobile-based programme, including discounts on room rates, complimentary upgrades, early check-ins, late check-outs, discounts on dining options, health club access and more.