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What is driving consumer loyalty?

Profile Photo By: Carsten Hennig
February 15, 2017

What is driving consumer loyalty?

Redwood Shores, California – 15 February 2017
Oracle revealed studies identifying the consumer drivers for loyalty in the food and beverage and hotel industries and the impact of technology in curating a unique hotel guest experience. Insights from both studies highlight a global demand for loyalty programs in the hospitality industry and the critical role of technology to inspire hotel staff to create memorable guest experiences.

Loyalty programs are a critical driver of repeat business for both the food and beverage and hotel industries with their ability to identify consumer habits, demographics and personalization opportunities. With these insights the … Read More

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