Formula for the perfect hotel stay: comfort, cleanliness and friendly hotel staff
Data expert converted findings into mathematical formula: F25 + C35 + B10 + P2 + Q + Br + D7 + S + W + ½H = Hotel Perfection – Cleanliness and comfort are 35 times more important than a lavish breakfast or luxurious pool
Dallas, Texas – 27 April 2017
The formula was created to celebrate the millions of reviews that were used to find the winners of this year’s Hotels.com Loved by Guests Awards, which recognize the very best hotels across the globe based on genuine guest reviews.
F25 + C35 + B10 + P2 + Q + Br + D7 + S + W + ½H = Hotel Perfection
F = How friendly are the staff
C= Perceived cleanliness of the room
B= How comfortable is the bed
P= Perceived Reasonable Price
Q= Quietness of the room
S = Swimming pool
Br= Breakfast is included
D = Location/Walking distance/access
W = Free WiFi
H= Hot drink available to make in room
HP = Overall hotel perfection
In the U.S., there are nearly 100 hotels that match the winning formula. In Las Vegas alone, 21 hotels fit the bill for hotel perfection including properties such as the Mandalay Bay Resort and Casino and Caesars Palace.
For travelers who prefer spending their vacations at the beach or experiencing the great outdoors, the Maui Seaside Hotel in Kahului and the 24 North Hotel in Key West perfectly match the formula for hotel perfection and are sure to impress.
The research shows it’s the simple things that create hotel perfection, with luxurious extras seen as the cherry on the cake. The Hotels.com data revealed that cleanliness and comfort are 35 times more important than an extravagant breakfast, a luxurious pool or a deluxe coffee machine in your room. And surprisingly, in this connected world, the impact of friendly and helpful staff is 10 times more important than free Wi-Fi.
“While we all dream of luxurious hotels and sun-soaked beaches, in fact the things we value most when selecting a hotel tell us something far more fundamental about the human condition,” said consumer psychologist, Dr. Simon Moore, who led the Hotels.com research. “The analysis of over 148 million review comments from Hotels.com customers highlight that the main factors that guests really care about relate to their unconscious, basic human needs. From a psychological stand-point, risks and discomfort out-weigh comparative positive benefits five to one, so it’s no wonder travelers pay more attention to the fundamentals such as comfort and cleanliness over lavish pools and fine-dining.