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IHG to launch Horizon Project – New midscale hotel brand will serve unique, growing midscale traveler in market worth $20 Billion

Profile Photo By: Carsten Hennig
June 21, 2017

IHG to launch Horizon Project – New midscale hotel brand will serve unique, growing midscale traveler in market worth $20 Billion

Las Vegas – 21 June 2017 –
InterContinental Hotels Group revealed plans to launch a new, high-quality midscale brand at its 2017 Americas Conference this week in Las Vegas. It will target more than 14 million guests in a vastly underserved segment of the U.S. midscale market, estimated to be worth $20 billion in annual industry revenues. This brand will champion the traveler who wants a hotel stay that finally meets their expectations for the type of hospitality they value most – the basics done exceptionally well – at a price point about $10-15Read More

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