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Marriott International to expand faster

Profile Photo By: Carsten Hennig
June 7, 2017

Marriott International to expand faster

Bethesda, Maryland – 7 June 2017 –
With the acquisition of Starwood Hotels and Resorts in 2016, Marriott International now has more than 240 independent hotels under three distinctive collection brands – The Luxury Collection, Autograph Collection Hotels and Tribute Portfolio – and expects to grow its collection brands by nearly 50% by 2019.

Hotel Park City, Utah - Autograph Collection by Marriott
Hotel Park City, Utah – Autograph Collection by Marriott

Each collection brand has a clear point of view while offering owners design and programming flexibility to bring the local destination to life. In 2017, the three brands are expected to grow 20% – which includes opening over 40 one-of-a-kind collection properties across the globe. This year’s growth is expected to expand the portfolio’s distribution to 50 countries and territories.

Launched over 20 years ago, The Luxury Collection helped define and drive demand for independent experiences. With more than 100 hotels open in over 30 countries and territories, The Luxury Collection offers the promise of unique, authentic experiences that evoke lasting, treasured memories and define the destination. The brand is scheduled to debut in three countries this year, as well as open its first ski resorts – Cristallo, a Luxury Collection Resort & Spa in Cortina, Italy and Hotel Talisa, a Luxury Collection Resort in Vail, Colorado.

Launched in 2010, Autograph Collection Hotels has been one of Marriott’s fastest growing full-service brands. With nearly 120 hotels open in nearly 30 countries and territories, new openings are expected in China and Malaysia in 2017 and South Korea in 2018. The momentum in North America is especially strong with 47 signed hotels in the pipeline that are expected to open in the next few years. The brand features a wide array of hotels and resorts including French Leave Resort, a 20-room hideaway on the pink sand beaches of the Bahamas, Boscolo Prague, a 19th-century neoclassical palace and The Cosmopolitan of Las Vegas, a 3,000-room luxury high rise on the Vegas Strip.

Launched in 2015, Tribute Portfolio has 20 open hotels, with 14 signed hotels in the pipeline and a truly global footprint spanning Europe, South America, Asia Pacific and North America. Most recently, Tribute Portfolio announced the signing and groundbreaking of The Wick hotel, located in Hudson, New York, and scheduled to open this fall. The Wick, originally built in the 1860s as a candle and soap manufacturing facility, will reemerge as a full-service boutique hotel with design details that evoke the spirit of Hudson.

Marriott International plans to double its luxury presence in Asia Pacific by adding more than 100 luxury hotels to its current footprint of 113 luxury properties. With the introduction of 11 new hotels to its luxury portfolio in Asia Pacific, 2017 is already on track to be a breakthrough year for Marriott International. China continues to contribute around half of the new hotels in the region with key cities such as Shanghai and Suzhou being flagged for new properties, while emerging luxury destinations such as Tasmania and Sri Lanka are also on the horizon. Globally, Marriott International has a total of 200 luxury hotels in its development pipeline, building its unrivalled network of eight luxury brands, which includes The Ritz-Carlton, Ritz-Carlton Reserve, St. Regis Hotels & Resorts, W Hotels, The Luxury Collection, JW Marriott, Edition and Bulgari Hotels & Resorts, from 365 landmark properties to over 500 luxury hotels.

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