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New Oz hotel brand has global ambitions

Profile Photo By: Steve Shellum
April 18, 2017

New Oz hotel brand has global ambitions

Perth, Australia – 18 April 2017 –
Australia’s new hotel brand, TRIBE Hotel Group, is focused on “giving guests everything they need and nothing they don’t, in a space that is intelligent and sophisticated with high-end design”.

Tribe Hotel Perth

It says that, instead of being something to everyone, TRIBE has been created for “tech savvy design lovers and urban explorers, who are meticulous when it comes to where they stay and prudent about what they pay. The result is a hotel that is as stylish as it smart.”

Its first location, TRIBE Perth, is a nine-storey 126 room property in West Perth – next to Kings Park – that will launch on 16 May. Rooms start from A$199 per night.

“Gone are out-dated and unwanted services, inefficient check-in and checkouts, overpriced mini bars and restaurants and room service,” the company says.

Describing itself as “Australia’s first integrated modular design hotel”, TRIBE says it sets itself apart from traditional accommodation by using a contemporary modular design and construction method comprising pre-fabricated guestrooms with “sophisticated essentials for the modern traveller”.

TRIBE founder Mark Peters, a pioneer in modular construction and a specialist hotel developer, says his vision was to create an entirely new category of design hotels in Australia, with the view to expand globally.

“Contemporary travellers no longer check into hotels, they check in to a destination. That’s why when we created TRIBE; we re-evaluated the hotel model to prioritise the benefits they would want.

“We’ve focused on what matters so that we don’t pass on costs to our guests for the things that don’t, by paring back and refining our offering and using cost effective and smart modular construction we’re able to share significant savings with our guests, making TRIBE an aspirational space at an accessible price,” says Peters.

Expansion plans are already well underway with new TRIBE hotel sites acquired in Adelaide, Hobart and Melbourne, and intentions to expand internationally over the next 10 years.

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