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New study for the “hotel room of the future“: mainstream boredom is finally a thing of the past

Profile Photo By: Carsten Hennig
February 15, 2017

New study for the “hotel room of the future“: mainstream boredom is finally a thing of the past

London, 15 February 2017 – 
It was the first time that there was no motto set for the participating designers of the well-known „Sleep Set competion“ at Europe’s most important fair for hotel design in London. Instead, they were asked to develop the ideal hotel room for five different target groups under the title „The science auf tribes“. Based on the „Sinus-Meta-Milieus“ target group model, which was created by the Sinus Institute in Heidelberg, Studio Proof, Aukett Swankee and Gensler UK from London as well as WOW from Singapur and Mitsui Designtec from Tokyo Studio created five rooms, showcased … Read More

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