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Thomas Cook takes new approach to hotel guests

Profile Photo By: Steve Shellum
March 30, 2017

Thomas Cook takes new approach to hotel guests

London – 30 March 2017 –
A Bloomberg article details how Thomas Cook Group, the world’s oldest holiday company, is abandoning a decades-old approach of assigning different nationalities to specific hotels after a survey indicated that the bulk of its clients would be willing to vacation with a more diverse mix of people.

The London-based tour operator, which has units in Britain, Germany, Scandinavia and Belgium, is changing strategy following the poll of 18,000 customers in which 90 percent of respondents in all four markets said they’d happily rub shoulders with a clientele beyond their own … Read More

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