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TripAdvisor pulls back on hotel bookings

Profile Photo By: Steve Shellum
May 10, 2017

TripAdvisor pulls back on hotel bookings

Needham, Massachusetts – 10 May 2017 – 
TripAdvisor is pulling back from a major strategic effort to get travellers to book hotels directly on its website after the initiative cut into revenue growth and sent the stock to its lowest price since 2012, Bloomberg reported.

A massive online repository of hotel and restaurant reviews, TripAdvisor is “increasingly agnostic” about how its customers book their accommodations – whether through the site directly or via links to hotel booking sites – said Adam Medros, senior vice president of product at TripAdvisor. The company has changed its website … Read More

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