Wyndham Rewards with 50 million members
Shanghai – 31 March 2017 –
Guest loyalty program Wyndham Rewards has surpassed 50 million members worldwide.
The milestone member—enrolled earlier this week at the newly opened Wyndham Grand Xiamen—highlights the success of broader efforts by Wyndham, best known for its dominant portfolio of economy and midscale hotels, to cater to the everyday traveler and a growing global middle class. Wyndham is currently the largest U.S-based hotel company in China with more than 1,300 hotels and expects to hit more than 2,000 hotels in country by the end of 2019. Globally, the company offers more than 8,000 hotels across 77 countries under 18 brands.
Originally launched in 2004, Wyndham Rewards was completely re-imagined in the summer of 2015 and has since become recognized as the industry’s leading hotel loyalty program. Built to be simple as well as generous, it’s the first program of its kind to offer members a guaranteed 1,000 points with every qualified stay and a free night at any of more than 8,000 hotels for a flat rate of just 15,000 points per night.
Most recently, the program unveiled a multi-year integration across Wyndham Worldwide and its vacation rental and vacation ownership portfolios. Now members may redeem points at more than 17,000 vacation condos and homes worldwide and, by late 2018, will have the ability to earn and redeem points at the majority of Wyndham Worldwide’s more than 120,000-property portfolio.
Rapid Expansion: 2,000 Hotels by End of 2019
With more hotels than any other company in the world, Wyndham continues strategically expanding its global footprint through focused development efforts, the introduction of new brands and the help of key in-market partners.
With an expectation of 2,000 hotels open in China by the end of 2019, the company plans to introduce two new brands to the market later this year, including its award-winning, midscale Wingate by Wyndham brand and its city-centric, lifestyle-based TRYP by Wyndham brand. Complementing brands like Super 8, Wyndham, Howard Johnson and Ramada—all of which already have a substantial presence in China—the two additions bring the company’s total number of brands open or under development in the country to 11.