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Camille Ract

Cluster Digital Marketing & Loyalty Executive at AccorHotels in Indonesia

Région de Jabodetabek, Indonésie

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1100leader points

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Areas of expertise

loyalty operations brand communications digital marketing sem paid advertising guest experience

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Work experience

Cluster Digital Marketing & Loyalty Executive
June 2016 - Current
Main Objective? Driving the Web direct performance and loyalty revenue contribution in a competitive online environment. 1. Digital marketing acquisition • Deploy an integrated marketing strategy through Owned, Earned and Paid media, focusing on Search Engine Marketing and Display advertising campaigns.
• Continuously work on improving the campaigns' ROI 2. Content management and commercial animation • Create local campaigns to maximize the destination's visibility (e.g.: Feel Welcome & Get Cashback)
• Animate all available merchandising spaces on AccorHotels Web, social and mobile platforms
• Educate hotels' teams on how to amplify visibility on social media 3. Member experience management • Stimulate membership spend of Le Club AccorHotels and AccorPlus members
• Ensure best-in-class recruitment and improve member experience delivery through innovative programs and trainings
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